Creating a simple method for non-tech savvy individuals in digital marketing.
WHO :
Stacey Kehoe, Founder of Digital Marketing Agency, Brandlective Communications Ltd.
WHAT :
Stacey challenged traditional marketing strategies full of tech-terminology and jargon to create a simple method for non-tech savvy individuals to create a digital marketing pipeline that works.
HOW :
She created a framework called The Gamechanger Method. It is available in her book, Get Online: The 6 simple steps to building a digital marketing pipeline for the non-tech savvy:
- Connect: Define your ideal prospect. Who do you want to attract? What do you want to accomplish?
- Create: Determine your offer. How will you attract your audience? Do they respond best to written, visual, or audible content?
- Captivate: Identify your channel. Which media channels will you use to promote this offer? How will you entice them?
- Capture: Create your landing page. Will you offer a ‘wow factor’? How will you get the prospect to take action?
- Converse: Nurture the lead. How will you help prospects with their buying journey? Should email marketing or social media marketing be used?
- Convert: Make the sale. How will you measure success? How will conversion be tracked and reported?
And also available as an online scorecard www.brandlective.com/scorecard.
WHEN :
Brandlective was founded in Feb 2012 and this method was launched in 2018 following six years of research inside the agency.
WHY :
This framework removes the smoke and mirrors created by many digital agencies. Digital marketing should be simple, Stacey has created a method that is completely transparent and easy to understand.
COUNTRY: UK
INDUSTRY: Marketing
SOCIAL MEDIA :
- https://twitter.com/brandlective.
- https://www.facebook.com/Brandlective/
- https://www.linkedin.com/company/brandlective-communications/?viewAsMember=true
- https://www.brandlective.com/
